Our Price: $23.88
12 Benefits™ Love At First Lather innovative foaming hair shampoo is made with plant sugar and contains only 9 essential ingredients that thoroughly safeguard hair. Unlike traditional shampoo, Love at First Lather does not require harsh ingredients nor the typical scrubbing action that produces lather*. A gentle fingertip massage into wet hair activates our ultra-rich foam and immediately suspends perspiration and scalp oils, leaving hair clean and in ideal condition.
Without excessive friction, cuticles are left undisturbed, the scalp does not become dry, and your color radiance is preserved. This is critically important for hair color and highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing).
Love At First Lather is free of sulfate, parabens, and silicone. We use a luxurious combination of natural plant sugar, coconut oil, and sunflower extract (also a natural sunscreen) to prolong youthful hair, provide an exquisite feel, and leave all hair textures with ideal moisture balance.
What will you experience using 12 Benefits™ Love At First Lather moisture balancing mousse shampoo?
Bursts of foam gently cleanse +
Rich lathering formula +
Ideal moisture benefits +
All natural composition +
Plant derived sugar technology +
Sunflower extract prolongs color radiance +
Sulfate free +
Silicone free +
Paraben free +
Protects cuticles from damage +
Resists color fade +
Anti-age ingredients keep hair youthful Used and recommended by the finest hairdressing salons *Lather is necessary to suspend, rinse, and wash away perspiration and scalp oils. Good to Know: If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather a little longer than usual with warm water for major volume in your fine hair.
Please note that you are ordering the 8oz size treatment (as shown in photo).
The 1.7oz size is available for purchase here.