Brand - 12 Benefits

12 Benefits

Launched in 2009, this family-owned brand is a rapidly rising star in the salon industry. Pairing transformative formulas and delicate scents, all wrapped up in signature bright pink packaging, 12 Benefits offers six signature products to help stylists improve their craft. Suited for all hair types, each product promises at least a dozen benefits, clearly displayed on the bottle! “1 unique brand + 6 extraordinary products + 12 Benefits™ for every user.”

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